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Mr. Goodbar

Above: Magazine ads targeting the "Small-Town Collegiates"(aged 17-28.) We focused on making positive associations with Mr. Goodbar and turning the target market's attitude to see it as a quick snack that makes daily activities better.

Ambient Execution: Escalators in malls with phrases like: "Have a good day" and "Life is good."

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Digital Billboard:

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Digital board will change based on location. Locations vary from schools, stadiums, and offices. 

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