NeverMind
During my junior year of college, my team was tasked to present a new concept to help improve a problem we saw in society. Together, we created NeverMind, which is an online tool targeting people aged 13-25. This concept was created for students who are struggling with talking about mental health to their parents. NeverMind is a safe space for kids and teens where they are able to talk with counselors and get advice on how talk about their issues with their family. Once they reach out to their parents, NeverMind is able to connect them with a licensed therapist with insurance information, which is how the app/website makes money. This campaign included posters, a radio spot, an app, and a website.
Emojis are something that appeals to our target market. They use Emojis every day in communicating online, so using them throughout the entire campaign gives a more casual approach the audience can relate to.
Above: Posters using relatable emojis. The headlines are responses adults often give teens regarding their problems making the ads even more relatable.
NeverMind App Elements:
Above: The app allows you to talk to your counselor or therapist one-on-one and even read anonymous stories from others. The VR feature simulates a real environment where teens would practice speaking to an adult and mimics a real conversation with the help of a bot.
Radio Script:
